Sean Fermoyle runs a graphic design studio, Simpletype (simpletypestudio.com) with a focus on brand strategy, development and cohesion, offering a full palette of graphic communication services. He prides himself on being able to assist any company, with a special consideration and appreciation for the start-up and smaller business models. He achieves this by helping his clients avoid short-sighted trends and understands their long-term goals. His process is simple: partner, learn, consult, design and then implement any and all phases of the clients’ visual “personality”. He has long standing relationships with vendor resources: printing, writing, photography, programming and beyond. Through these relationships and by using an informed approach, he has established himself and his studio as an independent alternative to costly “mainstream” agencies, as well as “one aesthetic fits all” boutiques. Services his studio offers are: identity development, business collateral, print design, advertising, packaging, signage, website design, interactive direction, and much more.