Buy Bought Bitten Publication

24B-43a

Buy Bought Bitten Publication

Designer
Director
Date
2015

"Buy Bought Bitten" was a publication concept about consumption, examining the past, present, and future of our capitalistic society. It targeted marketing and communications professionals, as well as those interested in the theories and sciences behind consumerism. B3 aimed to increase awareness and dialogue on these topics. Initially conceived as a white paper, we decided a small annual publication would better serve its purpose. As an internal project, we handled everything from conception to writing the inaugural issue. Despite time and budget constraints leading to its abandonment, I'm proud of the masthead identity, format, design, and overall concept. It remains a fascinating idea.

24B-43a_"Buy Bought Bitten" publication concept_Duane Perolio/Sean Fermoyle