EGG! Identity

24B-45b

EGG! Identity

Designer
Client
Date
2024

Two veteran photographers/filmmakers created EGG!, a studio with offices in Chicago and Vancouver, WA. They've shot campaigns for various clients, big and small. I helped them choose the name, inspired by the "chicken or the egg" dilemma, and designed their brand identity from scratch. This included a versatile icon family, business collateral, and a website, all reflecting their unique perspective, attitude, and humor. They believe declaring a viewpoint on this topic sparks dialogue and conversation, the essence of great storytelling.

Logo design for "EGG!" with a stylized fried egg above the text. The color palette is yellow, black, and gray. Fonts used are Sora Regular and Sora Bold. The background is black with a focus on typography and color selection.

Project Images