"Buy Bought Bitten" was a publication concept about consumption, examining the past, present, and future of our capitalistic society. It targeted marketing and communications professionals, as well as those interested in the theories and sciences behind consumerism. B3 aimed to increase awareness and dialogue on these topics. Initially conceived as a white paper, we decided a small annual publication would better serve its purpose. As an internal project, we handled everything from conception to writing the inaugural issue. Despite time and budget constraints leading to its abandonment, I'm proud of the masthead identity, format, design, and overall concept. It remains a fascinating idea.