The ReFramed exhibition demonstrates the potential of mass timber as an environmentally friendly and visually appealing construction material. Showcasing architectural models of mass timber projects worldwide, the exhibition underscores wood's adaptability in various contexts—from public spaces and office buildings to adaptive reuse and new construction. The exhibition delves into mass timber's numerous advantages, including sustainability, safety, and biophilic design. Span closely collaborated with the Chicago Architecture Center (CAC) and Urbanlab to develop a comprehensive brand and graphic language for the event. We crafted a cohesive visual narrative that would captivate visitors and effectively communicate the exhibition's primary themes and messages. We drew inspiration from Cross Laminated Timber (CLT) construction methods, which informed the underlying grid for all exhibition graphics. This grid served as a unifying visual component, coherently integrating narrative text, detailed infographics, custom maps, and 18-foot-tall banners.