Slow & Low at Navy Pier

22B-16a

Slow & Low at Navy Pier

Director
Firm
Client
Date
2022

Beyond letterforms, symbolically, the design system embraces an omnipresence of arches, marigolds, and praying hands — religious iconography important to the client, Lauren M. Pacheco and Peter Kepha, given their prominence throughout Chicano and lowrider culture symbolizing a celebration of faith, life, and death. The visual identity comes to life with purpose by featuring Slow & Low’s world-renowned and emerging photographers. The photography gave the design system power, by going beyond showing the stunning, lowrider cars and spotlighting the individuals in Chicago’s lowrider community.

Curved staircase with metal railings, adorned with black and white murals. Background shows the structure of a Ferris wheel under a clear blue sky.