Slow & Low at Navy Pier

22B-16a

Slow & Low at Navy Pier

Director
Firm
Client
Date
2022

Beyond letterforms, symbolically, the design system embraces an omnipresence of arches, marigolds, and praying hands — religious iconography important to the client, Lauren M. Pacheco and Peter Kepha, given their prominence throughout Chicano and lowrider culture symbolizing a celebration of faith, life, and death. The visual identity comes to life with purpose by featuring Slow & Low’s world-renowned and emerging photographers. The photography gave the design system power, by going beyond showing the stunning, lowrider cars and spotlighting the individuals in Chicago’s lowrider community.

22B-16a_Slow & Low at Navy Pier_Nick Adam/Avery Branen