University of Illinois School of Art + Design 2020 MFA Program Identity

21B-03A

University of Illinois School of Art + Design 2020 MFA Program Identity

Date
2020

Visual identity system for the University of Illinois School of Art + Design 2020 Master of Fine Arts program. Meaning is derived from the program's curriculum of hard skills and discourse, from which MFA candidates build their personal practice. These ideas form the foundation of the visual system, as a set of primary shapes, from which message and meaning are constructed with a custom display typeface and modular grid system. Branded materials include a printed exhibition catalogue, poster, program booklets, and digital exhibition experiences.

Assorted colorful brochures laid out in a grid, featuring bold typography and abstract designs in red, black, and white.