When the Silver Room approached Span to create the store’s first-ever campaign — we knew we could be inspired directly by their culture. Working closely with Founder Eric Williams we set out to create a style that reflected the life and pride of the Silver Room. The outcome? A collaboration centered on community and inspired by the actions of the store’s supporters.

In Chicago, the Silver Room bag is a point of pride. One look at the store’s social media and you will find their supporters proudly tagging selfies while holding the bag. Span worked with photographer and Silver Room’s Marketing Manager Angela Estrella Mejía to create a photo series capturing this act. These photos underwent a simple treatment resulting in a bright, iconic, graphic approach that introduces Silver Room and its culture to a wider audience. The typographic posters build off the identity and custom type we designed inspired by the pulse of Reid Miles’ Blue Note album covers.