Early Direct-Marketing Customers

21A-25

Early Direct-Marketing Customers

Designer

Firm

Hayward Blake & Company

Client

R.R. Donnelley & Sons

Date

2006

Project Type

Source

Kim Coventry

Letterpress Print

R.R. Donnelley & Sons Company history and impact on direct-marketing and mail-order catalogs from 1864-1945, describing advancements in printing and delivery during the late 19th century in the U.S., supported by innovations like rural delivery and typecasting machines.