The 150 Media Stream is a sculptural video installation consisting of 92 LED screens that streams artwork created by internationally renowned artists. The Narrative’s goal was to design an identity to attract artistic talent along with connoisseurs of the arts and establish the 150 Media Stream as a Chicago cultural landmark.

The Narrative developed an adaptable identity full of visual energy and movement which functions effectively alongside the ever-changing artistic styles of the curated video content. The identity was inspired by the space between the blades of the installation—the tension between separation and unity.

Awards: Type Directors Club, STA100, Graphis