Center for Advanced Research in Design
In 1965, Container Corporation of America established the Center for Advanced Research in Design (CARD), an independent design studio that worked on experimental projects and received commissions from other organizations.
CARD came from John Massey’s freelance company, originally John Massey Design Office, which he convinced CCA to purchase as an independent subsidiary when he was promoted to director of design in 1964. CCA gained Massey’s client base, and CARD took on projects for companies outside the packaging industry. A portion of the profits from those projects was used for design research and civic programs like the Chicago Cultural Communication Project that produced the well-known Chicago poster series in the late 1960s.
logoshistory.blogspot.com; Alicja Zelazko, CDA.