Ralph LaZar, LIDSA
founding partner of Herbst LaZar Bell (HLB)
Chicago, Illinois in 1962.

Ralph is credited with a wide range of projects, including environmental and exhibit design, for the Smithsonian, the U.S. Department of Commerce, Department of Interior, and the Chicago Museum of Science and Industry. He has designed commercial equipment for Blodgett Corporation and Broan Manufacturing; recreational equipment for Brunswick Corporation; consumer products for Sunbeam, Waring and Videl Sassoon; and major appliances for GE, Kenmore, Roper, Whirlpool and Magic Chef. He has designed graphic systems for Sears-Brand Central, Hilton Corporation, and the Waldorf Astoria.

Career distinctions include: ID Magazine's Annual Design Review Award; the Bachner Award; the Society of Plastics Industry/Structural Foam Award; the "Vision" Graphic Award; the Package Design Magazine Annual Review Award; Appliance Manufacturer's Excellence in Design Award; the Industrial Design Excellence Award (IDEA); and the Triennially Award. He holds over 100 patents in numerous product areas.

Ralph has been a long standing member of The Industrial Design Society of America, holding a number of offices including Midwest chapter chairman, and was the co-founder and creator of the prestigious IDEA award program.

Education: MS in Industrial Design from Illinois Institute of Technology; and a BFAA in Industrial Design from the University of Illinois.

2018