1930's Chicago Design Milestones

1930's Chicago Design Milestones

1930s

_Pictorial illustrations

_Emergence of flat and simplified / geometric shapes

_Emergence of increased negative space / flat backgrounds

_Emergence of photography

_Emergence of b&w / grayscale, black + 1 color, and brighter colors

_Evidence of the human

Hands

Eyes

_Beginning of typography as main subject or form

Type Sample by Oswald Cooper

Calendar by Oswald Cooper

_Posters, book pages, self-promotion, products and packaging