As founder and Creative Director of Rule29, Justin enjoys digging into a business problem and designing a strategic solution. But he gets a bigger charge from seeing the positive impact that solution can make – for the client and for the world. As a creative, he believes that we are built to see the world differently. It's one of our unique, innovative traits. Throughout his career, Justin has upheld a commitment to give his time and talents to help his fellow creative professionals and support important social causes. He's served on the board of advisors for a number of prominent organizations including the industry-leading HOW Design Conference, non-profit organization Lifewater International, and the AIGA National Board. Justin hopes that, through initiatives like Wheels4Water, he will be able to make positive changes in key global issues while also transforming himself, his company, and help influence the design industry as a whole.