Albert Kner

Albert Kner

When he left Hungary in 1940, Albert Kner was art director for a leading publishing concern. Impressed with the taste and quality of Container Corporation’s advertising, and mindful of what Moholy-Nagy had told him, Kner headed for Chicago, where he was hired as CCA’s first package design department.

When Kner started out as Container Corporation’s package designer, he knew very little about the packaging field. He very soon found himself confronting and attempting to solve the puzzle of why one attractive carton aided sales while another, equally attractive, did not. This led to his interest in the first primitive eye camera and into explorations which led to a sophisticated battery of package-testing equipment.

During the more than two decades he headed the Laboratory, Kner influenced and shaped the development of new packaging concepts and forms and by so doing brought about profound changes in this country’s product distribution system. One of his, and the Laboratory’s, more spectacular achievements was the development of the six-pack carry-out, which revolutionized beer packaging and marketing.

Martin Fox, Print Magazine, c1976